Source: Campaign Live
By Ilyse Liffreing
When State Street Global Advisors revealed “Fearless Girl” on International Women’s Day, March 8, the statue garnered the adoration of fans far outside the advertising industry. Since then, people have called for the bold “girl” to remain where she is, perpetually staring down Wall Street’s famous “Charging Bull.” A petition quickly appeared online and has since been signed by nearly 26,000 people.
At 10:30 a.m. on Monday, Rep. Carolyn B. Maloney, N.Y., will join with women leaders on the steps of City Hall in New York to rally for “Fearless Girl” to stay put. The rally will also honor Wall Street firm State Street Global Advisors and “Fearless Girl” artist Kristen Visbal for creating the statue.
State Street Global Advisors worked with McCann New York to create “Fearless Girl” as a symbol that reinforces the firm’s call on its clients to increase the number of women on their corporate boards. In January 2015, Maloney directed a study that found that women are severely underrepresented on corporate boards, with only 16 seats on the boards of US publicly traded companies.
Visbal and Lynn Blake, EVP of State Street Global Advisors, will be among those assembling, including Robin Weaver, president of the Women’s National Republican Club, public advocate Letitia James and council member Elizabeth Crowley.